We’ve talked in the past about how very good the sneaker organization is in the US:
When will the Sneaker Cycle end?
http://www.forbes.com/internet sites/mattpowell/2014/04/08/sneakernomics-when-will-the-sneaker-cycle-end/
10 Predictions for the Sneaker Company in 2014
http://www.forbes.com/websites/mattpowell/2014/04/ten/sneakernomics-10-predictions-for-the-sneaker-enterprise-in-2014/
Q1 2014 Retail Highlights
http://www.forbes.com/sites/mattpowell/2014/05/15/sneakernomics-highlights-of-sneaker-revenue-q1-2014/
I am often asked, “Where are further opportunities for development in the sneaker company?” This post will check out individuals topics.
Walking
In accordance to my evaluation of the information from SportsOneSource, the strolling shoe company in the US at retail was about $ 300 million at retail in 2013 and grew in the reduced teens. Sales for 2014 so far are up in the minimal teenagers.
Skechers had 50.eight% share of the US retail walking shoe marketplace in 2013, New Balance, 27.5%, Avia, four.2% and Nike, a paltry three.eight%. Strolling is 1 of the few categories that Nike does not dominate.
Skechers walking revenue tripled in 2013, driven by the white sizzling GoWalk franchise. Income for 2014 are up by almost half. Skecher’s achievement in walking must be a lesson for other brands.
As child boomers age, a lot of will have to give up operating or other much more strenuous routines for much less impactful recreation like Walking. Skechers has proved that there is a broad market place for this exercise.
The SFIA states that there are 117 million Americans who are walking for fitness. That represents a third of the nation and is almost double the amount of Runners.
Walking as a physical exercise is usually linked with blue haired mall walkers. The brand that figures out how to make walking young and enjoyable (at least in sprit) will have a field day.
Sneakernomics: Growth Opportunities In The Sneaker Organization
Hiç yorum yok:
Yorum Gönder