Dr Haiming Hang, of the University of Bath, called for regulation to manage the games, which are legal.
“There are basic ethical queries to be addressed,” he explained. “The Government needs to enforce labelling and introduce regulation on a par with television advertising. Organizations are manipulating youngsters into wanting foods and drinks that are substantial in salt, sugar and excess fat.”
They have been developed by a quantity of firms, such as McDonald’s and Coca-Cola.
Because 2007, businesses have been banned from advertising meals higher in unwanted fat, salt and sugar throughout children’s television programmes.
The regulation was brought in by Ofcom, the media regulator, but the ban does not lengthen to the internet.
Coca-Cola, which created games with McDonald’s, mentioned they had been aimed at young children aged 13 or over. McDonald’s said only its brand was noticeable in the game.
Junk food apps to entice kids "must be banned"
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