Stephen’s story encouraged the generosity of men and women across the world and has raised £1.5m for Teenage Cancer Believe in so far.
Stephen’s Story, the story of a dying teenage cancer patient who has recorded his sickness on social media in purchase to raise funds for charity, is getting an impact far past the Uk by capturing the imagination and encouraging the generosity of individuals from across the world.
To date, the viral campaign has raised £1.5m for Teenage Cancer Trust. Its power lies in the reality that it is not Teenage Cancer Trust’s story, but Stephen’s story. Every person at Teenage Cancer Believe in is deeply grateful and humbled by what Stephen, and people who have supported him, are reaching for us. It has produced a wave of awareness, engagement and providing that has the likely to transform what Teenage Cancer Believe in can accomplish.
Stephen has superbly and merely articulated what it truly is like for youthful folks with cancer in his very own words, and he has chosen what he will say and when. We would never have asked a youthful man facing the finish of his daily life to tweet a image and say farewell to the planet – and no charity ever would – but when Stephen did this, it sparked a social media response that no-one particular could have predicted.
Support users talk about your perform in their words, not yours – they never reference a communications manual or use important messages. We discover that assisting young men and women shape the companies we supply and what and how we speak implies we can be more authentic and accurate to them. This is certainly correct of our annual conference which sees 300 youthful men and women collect for a weekend and has been named Locate Your Sense of Tumour – by them, not by us.
Crucially Stephen’s story has been emotionally real. A young guy at the end of his lifestyle had a dream to increase £1m for the charity that had aided him. His dream captured people’s hearts. It was straightforward to give to. The emotion triggered the sharing. His predicament meant it had urgency and, the good news is, the infrastructure was in area.
We had been operating with Stephen on his fundraising for months. He had his very own JustGiving webpage and we had already set up the text to donate code. This meant that when his “last thumbs up” picture tweet got picked up, individuals have been capable to act immediately. We’ve been receiving all around 2,000 text donations an hour.
What we have learnt from the story is to reply swiftly, know your supporters and make confident you will not only verify your social media feeds in workplace hrs. This has took place due to the fact it was not a manufactured try to “go viral”. Folks see via that. I am positive there will be other lessons also, but for now our focus is on creating confident we honour the enormous present this younger guy has offered us and the youthful men and women who want our assist.
Kate Collins is the director of fundraising at Teenage Cancer Trust. Stephen continues to battle the disease and is still posting
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Stephen"s Story: a dying teenager gives charities a moving lesson in storytelling
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