£2m etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster
£2m etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster

8 Mayıs 2014 Perşembe

Newcastle hospital"s £2m robot transforms medical operations

Staff using the Da Vinci robot at Freeman hospital

Employees use the Da Vinci robot to carry out surgical procedure at Freeman hospital. Photograph: ncjMedia Ltd




Beneath the glare of an operating theatre lamp, Paul Renforth at the Freeman hospital in Newcastle demonstrates the £2m Da Vinci robot that has transformed surgical treatment on individuals. The four-armed robot is operated by a surgeon from a booth utilizing two finger grips that move the arms and manage the instruments on the finish of every single.


All in, the robot is about two metres substantial and one.5m across. Its arms go inside the patient however modest incisions in the skin. Seeking via a 3D viewfinder hooked up to a camera on the robot, the surgeon can magnify, grasp, reduce and cauterise tissue inside.


The dexterity of the robot indicates surgeons can operate with far more precision. They can locate and get rid of cancerous tissue almost unattainable to attain otherwise.


The robot is previously utilised for heart bypass operations and to remove cancers throughout the entire body, which includes people in the lungs, throat, prostate, bladder, spleen and colon. The following specialty to adopt the robot surgeon will be gynaecology later on this year.


“You can rotate the instruments 360 degrees, so they are more dextrous than the human hand,” explained Renforth, Da Vinci co-ordinator at the hospital. “We are going into locations now that we could not get into just before.”


“We deal with laryngeal tumours at the back of the tongue, in which we can down and underneath and entry and cut away the tumours. Generally that would be carried out by splitting the decrease jaw and going in from the side,” he stated.


At the end of each and every operation the instruments on each and every arm are taken off, sterilised and autoclaved, and reused on the next patient. Most equipment can be utilised up to 10 occasions just before they are discarded.


It is early days for robotic surgical procedure, but at the Freeman cancer operations seem to be to be more productive, simply because surgeons can see tumours much better and take away tissue a lot more effortlessly. Surgeons find out to operate the robot by practising on cadavers.




Newcastle hospital"s £2m robot transforms medical operations

25 Nisan 2014 Cuma

Stephen Sutton donations pass £2m mark and carry on to rise

Stephen Sutton doing a sky dive for charity

Stephen Sutton (front) performing a sky dive for charity in April 2013. Photograph: SWNS/Newsteam




The donations, numerous of them, came in little sums. But there have been so numerous with nearly 200,000 men and women inspired to give by Stephen Sutton’s story that by Friday evening the complete he had raised had passed £2.3m, and was increasing quick.


The Teenage Cancer Believe in stated the donations would revolutionise its potential to perform with similarly unwell younger men and women.


Stephen, 19, from Burntwood, Staffordshire, was diagnosed four many years ago with bowel cancer, which has now sufficiently spread to be inoperable. Right after virtually dying this week following a collapsed lung he stays in a Birmingham hospital.


In January last yr he had set himself the aim of raising £10,000.


On Friday Kate Collins, director of fundraising for the Teenage Cancer Believe in, a fairly tiny organisation which runs 27 professional medical units around Britain, as well as giving family members help and health schooling, mentioned his efforts had currently dwarfed any earlier donations, the biggest of which was a £1m bequest in a will.


“There’s not previously been anything at all of this dimension or scale,” she said. “If you appear at the Just Giving webpage individuals are donating what they can – £2.50 or £5 or £10 – and they’re apologising, saying, ‘I’m sorry it can’t be much more.’ It is profoundly touching and enormously humbling for us. When I commence pondering about nearly 200,000 individual donations it is a huge spread of the message. It really is the kind of reach that charities who are much larger than us would have to devote a great deal of money on promoting campaigns to achieve.”


Stephen’s story has been a chronicle of the remarkable focus and courage of one youthful personal, and a wider illustration of how social media can broadcast this kind of bravery to a massive audience.


His fundraising has been aided by the public support of celebrities ranging from Russell Brand to Chris Hoy.


Even now Stephen has maintained an irregular series of updates to his hundreds of thousands of Facebook and Twitter followers, acknowledging his probably and imminent fate while stressing how articles he is to have made this kind of a difference.


On Tuesday, when his death appeared fast approaching, Stephen’s planned last missive showed a photograph of him in a hospital bed, grinning and raising a thumb, and the message: “I have done nicely to blag issues as properly as I have up until now, but sadly I consider this is just 1 hurdle too far.” Two days later he was back to make clear that the collapsed lung had not killed him following all.


This was all down to Stephen, stated Collins, with the Teenage Cancer Trust performing small past attempting to make certain a desperately sick teenager did not push himself as well difficult: “Stephen has gifted it all to us. It’s a whole lot a lot more genuine that it really is coming from Stephen. We’re not engineering this, we’re not behind this. You don’t fake a message on social media for long with no acquiring rumbled. But this is real.”


Stephen is now with his family members in hospital, and the charity is also relying on his social media feeds, silent for the past 24 hours, for information. Collins stated: “There is constantly the emotion that sits close to someone of Stephen’s age dealing with the end of his existence, which is exceptionally unhappy and takes place much more typically than men and women genuinely know. But it really is the way Stephen has communicated which is past evaluate.”


The cruel reality of charity fundraising can decree that tragic individual stories, fuelled by media reviews, can bring important sums. In 2012 donations to the Samaritans on behalf of 30-yr-old Claire Squires, who collapsed and died shortly following finishing the London marathon, shot up from £500 to almost £1m.


Stephen’s even now far more astonishing accomplishment – his original £10,000 target was later upped to £500,000 and then £1m – is a factor of the two the teenager’s preternaturally calm determination and focus, and the talent with which he has harnessed social media. As nicely as a Just Offering donations page he has a website and a Facebook web page, along with a Twitter feed, YouTube channel and Tumblr and Instagram pages.


Twitter has proved especially fertile, with the likes of Brand, Hoy, Steve Coogan, Rebecca Adlington and varied footballers tweeting photographs holding written indications offering details of how to donate, along with a raised thumb and the ubiquitous #ThumbsUpForStephen tag.


Beyond the medium is the articles. In his updates Stephen has avoided mawkishness, rather arguing that the length of a person’s lifestyle is less considerable than the distinction they make even though alive. He started the fundraising with a 46-level “bucket listing” of pre-death wishes, from skydiving to joining a flash mob, and has ticked off the bulk.


The funds he has raised, coupled with the attendant publicity, will consider the charity to “a complete other degree”, Collins explained, adding: “We know we cannot attain all the younger individuals who want our aid at the minute. We have not had a opportunity to operate by means of what distinction these funds will make – at the minute we’re still attempting to help Stephen – but I am definitely assured this will move the help we can give younger individuals with cancer and their families to a diverse place. It is a exceptional legacy.”




Stephen Sutton donations pass £2m mark and carry on to rise

Bucket-record teen reaches £2m for cancer charity

“Hi everyone, it’s Stephen here – still here and still fighting!!!” he wrote.


“Throughout the whole journey I’ve been realistic about my position and at my last post I genuinely thought I was a goner…. But hey, I’m still here!!


“Sunday morning my right lung collapsed: I had a full emergency team surrounding me and in all honesty was probably not too far from nearly leaving you all.


“I survived, but the following day I woke up and felt very weak – the worry was that whatever was left of my health would just continue to deteriorate.


“However, from that point on my recovery has been positive and quite unexpected.


“One doctor while seeing me even said how my medical notes and how I was actually doing didn’t quite seem to match up.


“The progress since has continued to be good but steady.


“I am still in a very vulnerable position.


“I am very limited in what I can do and am still permanently hooked up to oxygen.


“But I am in high spirits and blessed to have so much love and support around me.


“To get to see the million pound fund-raising target being reached was just phenomenal!”


Mr Sutton, from Burntwood, Staffordshire, added that he planned to take things day by day “but I am happy – and that’s the main thing!”


A host of celebrities have taken to Twitter to help the cause, posing for pictures with the hashtag thumbsupforstephen and holding signs urging the public to donate.


The teenager was diagnosed with what was initially bowel cancer, when he was 15.


Despite surgery, the aggressive cancer spread to different parts of his body and, after further treatment and operations, doctors concluded it was incurable.


Fighting the disease, Mr Sutton decided to set up a bucket-list of 46 things to do before he dies along with the fundraising campaign, setting an initial target of £10,000 before it was smashed by the huge number of public donations as publicity around his cause spread.


The campaign is also being backed by comedian Jason Manford, who said he had previously met the teenager at charity gigs.


Appearing on ITV’s Daybreak, Manford said he and others were inspired to get involved by the teenager’s positive attitude as he strove to make the best of his situation.


He said: “That’s what got their imaginations going really. It was that he just had such joy for life.


“He wasn’t bitter about leaving the party early, he was just happy that he was ever invited at all. He’s 19, which is no age at all.


“There’s so many things he’s not going to be able to do, but there’s something he said on his Facebook page and on his website – he said that life shouldn’t be measured in time, it should be measured in achievements you’ve accomplished and I thought ‘This guy’s 19′, and it really got to me.”


Mr Sutton set up his charity fund-raising website and blog on Facebook in January last year to keep people up to date with his progress.


On Tuesday he wrote that his condition had worsened, adding “unfortunately I haven’t got much time left”.


Thanking family, friends and fundraisers, he said: “That’s it from me. But life has been good. Very good.”


Siobhan Dunn, chief executive of the Teenage Cancer Trust, praised the inspiring teenager and ambassador for the charity.


She said: “I’ve had the privilege of meeting him and his positivity is always remembered by all that meet him or hear him speak.


“Stephen is making the biggest possible difference to Teenage Cancer Trust and the young people who need our help.”


Speaking previously, Mr Sutton said he disliked the term “dying from my cancer – I am living with my cancer, despite it being there”.


His bucket-list included things like hugging an elephant, crowd-surfing in a rubber dinghy, playing the drums at a Wembley cup final, getting a tattoo and appearing on BBC drama Doctors.


Manford tweeted a picture of himself visiting Mr Sutton in hospital yesterday.


He wrote on Twitter: “Amazing @-StephensStory is up & chatting after his brush with death. He’s so happy that we are close to £2million!”


To donate, visit www.justgiving.com/Stephen-Sutton-TCT



Bucket-record teen reaches £2m for cancer charity

Bucket-list teen reaches £2m for cancer charity

“Hi everyone, it’s Stephen here – still here and still fighting!!!” he wrote.


“Throughout the whole journey I’ve been realistic about my position and at my last post I genuinely thought I was a goner…. But hey, I’m still here!!


“Sunday morning my right lung collapsed: I had a full emergency team surrounding me and in all honesty was probably not too far from nearly leaving you all.


“I survived, but the following day I woke up and felt very weak – the worry was that whatever was left of my health would just continue to deteriorate.


“However, from that point on my recovery has been positive and quite unexpected.


“One doctor while seeing me even said how my medical notes and how I was actually doing didn’t quite seem to match up.


“The progress since has continued to be good but steady.


“I am still in a very vulnerable position.


“I am very limited in what I can do and am still permanently hooked up to oxygen.


“But I am in high spirits and blessed to have so much love and support around me.


“To get to see the million pound fund-raising target being reached was just phenomenal!”


Mr Sutton, from Burntwood, Staffordshire, added that he planned to take things day by day “but I am happy – and that’s the main thing!”


A host of celebrities have taken to Twitter to help the cause, posing for pictures with the hashtag thumbsupforstephen and holding signs urging the public to donate.


The teenager was diagnosed with what was initially bowel cancer, when he was 15.


Despite surgery, the aggressive cancer spread to different parts of his body and, after further treatment and operations, doctors concluded it was incurable.


Fighting the disease, Mr Sutton decided to set up a bucket-list of 46 things to do before he dies along with the fundraising campaign, setting an initial target of £10,000 before it was smashed by the huge number of public donations as publicity around his cause spread.


The campaign is also being backed by comedian Jason Manford, who said he had previously met the teenager at charity gigs.


Appearing on ITV’s Daybreak, Manford said he and others were inspired to get involved by the teenager’s positive attitude as he strove to make the best of his situation.


He said: “That’s what got their imaginations going really. It was that he just had such joy for life.


“He wasn’t bitter about leaving the party early, he was just happy that he was ever invited at all. He’s 19, which is no age at all.


“There’s so many things he’s not going to be able to do, but there’s something he said on his Facebook page and on his website – he said that life shouldn’t be measured in time, it should be measured in achievements you’ve accomplished and I thought ‘This guy’s 19′, and it really got to me.”


Mr Sutton set up his charity fund-raising website and blog on Facebook in January last year to keep people up to date with his progress.


On Tuesday he wrote that his condition had worsened, adding “unfortunately I haven’t got much time left”.


Thanking family, friends and fundraisers, he said: “That’s it from me. But life has been good. Very good.”


Siobhan Dunn, chief executive of the Teenage Cancer Trust, praised the inspiring teenager and ambassador for the charity.


She said: “I’ve had the privilege of meeting him and his positivity is always remembered by all that meet him or hear him speak.


“Stephen is making the biggest possible difference to Teenage Cancer Trust and the young people who need our help.”


Speaking previously, Mr Sutton said he disliked the term “dying from my cancer – I am living with my cancer, despite it being there”.


His bucket-list included things like hugging an elephant, crowd-surfing in a rubber dinghy, playing the drums at a Wembley cup final, getting a tattoo and appearing on BBC drama Doctors.


Manford tweeted a picture of himself visiting Mr Sutton in hospital yesterday.


He wrote on Twitter: “Amazing @-StephensStory is up & chatting after his brush with death. He’s so happy that we are close to £2million!”


To donate, visit www.justgiving.com/Stephen-Sutton-TCT



Bucket-list teen reaches £2m for cancer charity

Bucket-listing teen reaches £2m for cancer charity

“Hi everyone, it really is Stephen right here – still right here and nevertheless fighting!!!” he wrote.


“Throughout the total journey I have been sensible about my place and at my final post I genuinely believed I was a goner…. But hey, I’m still right here!!


“Sunday morning my right lung collapsed: I had a complete emergency team surrounding me and in all honesty was most likely not too far from almost leaving you all.


“I survived, but the following day I woke up and felt very weak – the be concerned was that whatever was left of my health would just carry on to deteriorate.


“Even so, from that point on my recovery has been constructive and really unexpected.


“One doctor while seeing me even said how my healthcare notes and how I was really performing didn’t really seem to match up.


“The progress given that has continued to be excellent but regular.


“I am still in a very vulnerable place.


“I am extremely limited in what I can do and am even now permanently hooked up to oxygen.


“But I am in higher spirits and blessed to have so significantly really like and help all around me.


“To get to see the million pound fund-raising target being reached was just phenomenal!”


Mr Sutton, from Burntwood, Staffordshire, added that he planned to get items day by day “but I am happy – and which is the primary point!”


A host of celebrities have taken to Twitter to help the cause, posing for photos with the hashtag thumbsupforstephen and holding indicators urging the public to donate.


The teenager was diagnosed with what was initially bowel cancer, when he was 15.


In spite of surgical procedure, the aggressive cancer spread to diverse parts of his physique and, following further remedy and operations, medical professionals concluded it was incurable.


Fighting the ailment, Mr Sutton made the decision to set up a bucket-checklist of 46 items to do before he dies along with the fundraising campaign, setting an original target of £10,000 just before it was smashed by the massive amount of public donations as publicity all around his lead to spread.


The campaign is also getting backed by comedian Jason Manford, who stated he had previously met the teenager at charity gigs.


Appearing on ITV’s Daybreak, Manford mentioned he and others had been inspired to get concerned by the teenager’s good attitude as he strove to make the ideal of his situation.


He said: “Which is what acquired their imaginations going truly. It was that he just had this kind of joy for existence.


“He was not bitter about leaving the get together early, he was just happy that he was ever invited at all. He’s 19, which is no age at all.


“There is so many things he’s not going to be in a position to do, but there’s something he explained on his Facebook web page and on his site – he said that daily life shouldn’t be measured in time, it must be measured in achievements you’ve achieved and I believed ‘This guy’s 19′, and it genuinely acquired to me.”


Mr Sutton set up his charity fund-raising internet site and website on Facebook in January final 12 months to hold folks up to date with his progress.


On Tuesday he wrote that his problem had worsened, adding “unfortunately I haven’t acquired significantly time left”.


Thanking loved ones, friends and fundraisers, he said: “That is it from me. But daily life has been very good. Quite good.”


Siobhan Dunn, chief executive of the Teenage Cancer Trust, praised the inspiring teenager and ambassador for the charity.


She stated: “I’ve had the privilege of meeting him and his positivity is usually remembered by all that meet him or hear him communicate.


“Stephen is producing the largest feasible big difference to Teenage Cancer Trust and the young people who require our support.”


Speaking previously, Mr Sutton explained he disliked the phrase “dying from my cancer – I am residing with my cancer, despite it being there”.


His bucket-record included factors like hugging an elephant, crowd-surfing in a rubber dinghy, playing the drums at a Wembley cup final, receiving a tattoo and appearing on BBC drama Doctors.


Manford tweeted a picture of himself going to Mr Sutton in hospital yesterday.


He wrote on Twitter: “Incredible @-StephensStory is up &amp chatting soon after his brush with death. He’s so pleased that we are near to £2million!”


To donate, go to www.justgiving.com/Stephen-Sutton-TCT



Bucket-listing teen reaches £2m for cancer charity

24 Nisan 2014 Perşembe

Terminally unwell teenager "still fighting" as he smashes £2m fundraising target

Stephen Sutton

Stephen Sutton wrote ‘to get to see the million pound target was phenomenal!’ – he has now raised more than £2m.




A teenager who is terminally unwell with cancer has raised a lot more than £2m for charity in an on the web campaign, smashing his £10,000 fundraising target.


Stephen Sutton stated he was “nonetheless fighting” as donations from the public for his Teenage Cancer Trust appeal carry on to flood in.


The 19-12 months-old, who has drawn up a bucket listing of things to do ahead of he dies, has been backed by celebrities including Simon Pegg, Steve Coogan and James Nesbitt.


Sutton, from Burntwood, Staffordshire, mentioned he imagined he was a goner a few days in the past when he suffered a collapsed lung, writing on his Facebook webpage that despite pondering he did not have lengthy to live, he had made regular progress because.


“Hi everyone, it’s Stephen here – still here and even now fighting!,” he wrote. “Throughout the complete journey I’ve been sensible about my place and at my last publish I genuinely thought I was a goner … But hey, I’m still right here!!


“Sunday morning my right lung collapsed: I had a complete emergency team surrounding me and in all honesty was almost certainly not also far from almost leaving you all …


“The progress considering that has continued to be good but regular. I am even now in a very vulnerable position. I am quite constrained in what I can do and am nonetheless permanently hooked up to oxygen.


“But I am in high spirits and blessed to have so significantly love and support close to me. To get to see the million pound fundraising target currently being reached was just phenomenal!”


Sutton extra that he planned to take issues day by day “but I am pleased – and that is the primary thing”.


A host of celebrities have taken to Twitter to help the result in, posing for photos and holding indicators urging the public to donate.


The teenager was diagnosed with bowel cancer when he was 15. Despite surgical procedure, the aggressive cancer spread and, after more treatment method and operations, doctors concluded it was incurable.


Alongside the fundraising campaign, Sutton made the decision to set up a bucket list of 46 things to do prior to his death. It integrated hugging an elephant, crowd-surfing in a rubber dinghy, playing the drums at a Wembley cup ultimate, acquiring a tattoo and appearing on BBC drama Physicians.


Sutton’s fundraising drive is becoming backed by the comedian Jason Manford, who mentioned he had previously met the teenager at charity gigs. Appearing on ITV’s Daybreak, Manford mentioned he and other individuals have been inspired to get concerned by the teenager’s optimistic mindset as he strove to make the greatest of his circumstance.


He explained: “That is what acquired their imaginations going genuinely. It was that he just had such joy for daily life. He wasn’t bitter about leaving the get together early, he was just pleased that he was ever invited at all. He’s 19, which is no age at all.


“There is so many things he is not going to be able to do, but there’s anything he said on his Facebook webpage and on his web site – he mentioned that lifestyle should not be measured in time, it should be measured in achievements you have accomplished and I thought ‘this guy’s 19′, and it genuinely received to me.”


Sutton set up his charity fundraising web site and weblog on Facebook in January last yr to keep men and women up to date with his progress.


On Tuesday he wrote that his problem had worsened, including “regrettably I have not received much time left”. Thanking family, pals and fundraisers, he mentioned: “Which is it from me. But existence has been very good. Really excellent.”


Siobhan Dunn, chief executive of the Teenage Cancer Believe in, praised the inspiring teenager and ambassador for the charity.


She mentioned: “I have had the privilege of meeting him and his positivity is usually remembered by all that meet him or hear him communicate. Stephen is generating the biggest attainable variation to Teenage Cancer Trust and the youthful folks who want our assist.


“We’re a comparatively small charity and Stephen has inspired his loved ones, buddies and communities up and down the country to raise above £1,300,000 and it really is still climbing. This is a impressive sum which will assist us assistance numerous far more younger men and women with cancer.”


Speaking previously, Sutton stated he disliked the term “dying from my cancer – I am living with my cancer, in spite of it being there”.


Manford tweeted a image of himself going to Sutton in hospital on Thursday afternoon. He wrote on Twitter: “Remarkable @_StephensStory is up &amp chatting soon after his brush with death. He is so satisfied that we are close to £2million!”




Terminally unwell teenager "still fighting" as he smashes £2m fundraising target

21 Mart 2014 Cuma

No-makeup selfies campaign generates £2m windfall for cancer study

no make up

From left: singer Michelle Heaton, who has had a double mastectomy, Television presenter Holly Willoughby and Coronation Street actor Kym Marsh, in their ‘nomakeupselfies’ and (below) how they typically seem in public




It began with a row at the Oscars, featured the present obsession with “selfies” and swiftly clogged up legions of Facebook streams. Tens of thousands of women, egged on by their pals, shared images of themselves without having makeup to increase awareness of breast cancer.


By Friday the viral trend had transformed into a fundraising phenomenon, producing a £2m windfall for Cancer Research Uk.


The #nomakeupselfies campaign raised the funds in just 48 hours, the charity explained, with hundreds of 1000′s of donations from Facebook, Instagram and Twitter end users sharing photos of themselves without makeup and nominating a buddy to do the very same.


Cancer Investigation Uk explained it had not initiated this specific campaign, but was alerted to the #nomakeupselfies trend on Tuesday and started to inquire customers to add a donation request and text code to their posts. Because then, the cash has flooded into the United kingdom charity.


Cancer Investigation UK’s head of social media, Aaron Eccles, explained: “We’re in excess of the moon. When we do a social media campaign we want to engage as numerous people as attainable, and this has taken off like crazy.”


The notion itself appears to have begun final week when American crime author Laura Lippman tweeted a image of herself with no makeup in assistance of Kim Novak, the 81-yr-old actor whose seems had been criticised at the Oscars. The theme was picked up by celebrities and supporters of Lippman before spreading more widely.


But for all the sudden financial success, some commentators question whether it is proper or appropriate to website link the “bravery” of appearing without having makeup to the extremely diverse challenge of fighting cancer, triggering fierce debates on the internet.


Blogger Yomi Adegoke explained: “Thinly veiling vanity as philanthropy a lot more than irks … the pretence these photos are for something other than an onslaught of ‘natural beauty’ acclamations, coupled with pats on the back for ‘fighting the cause’ tends to make the no makeup selfie mania even tougher to stomach.”


At some point, all the criticism prompted people to remember and then resurrect a prior failed social media campaign – where Cancer Research United kingdom had attempted unsuccessfully to use selfies to increase awareness of breast cancer.


Twitter explained the hashtag started to gather steam on Tuesday and peaked on Thursday, with 83,000 mentions given that Wednesday alone. Instagram noticed 59,000 posts in 24 hrs from Thursday to Friday, and estimated those users would have donated £180,000.


Eccles mentioned the charity had tried to push fundraising making use of selfies just before but that nothing had taken off like this campaign, which has prompted donations from all around the globe.


“I am shocked it truly is nonetheless going but it demonstrates the strength of feeling behind it but it is spreading so far it’s not finished nevertheless – it will be going for a while longer,” he said.


The unprompted surge in donations mirrors the phenomenon witnessed following the unexpected death of thirty-12 months-previous Claire Squires during the London Marathon in 2012. Much more than £1m was donated by way of the fundraising page she had utilized on JustGiving to raise income for the Samaritans prior to her run.


Eccles cautioned that scammers may possibly consider to hijack the meme, and that Cancer Analysis Uk had been contacted by concerned supporters. “As long as they are texting donations to the number 70099, their donation is going to us.


“We’ve spent a lot of hours reassuring them and we value their help. In the long run this is going to be a great case research for us and other brands to look at.”


Breast Cancer Campaign has also been fundraising from the hashtag, with people texting donations to 70660.


Eccles admitted that the website link in between selfies and cancer appeared tenuous. “It is tough to attempt to find that link but it has done that occupation simply because they are contemplating about fundraising.”


Nevertheless, the potency of the campaign appears to lie in the blend of the limitless vanity of the selfie, the social obligation of becoming nominated or encouraged by a good friend – and the emotional pressure to fundraise to help avoid the disease.


Inevitably by Friday the meme had moved on, with the variously ingenious and disturbing #sockselfie, #sellotapeselfie and #manandmakeup emerging, populated largely by males, some of whom have encouraged donations for men’s cancer charities.




No-makeup selfies campaign generates £2m windfall for cancer study