Yes, Barbie has got bigger. But her old body-image message endures | Afua Hirsch
“Eurgh! This doll’s fat!” Those were the words of my five-year-old daughter and seven-year-old niece on encountering the Fashionistas range of new-size Barbies in a toyshop this weekend. To describe these dolls as “plus size” would be an exaggeration. But, given the emaciated state of regular Barbies, I can see what the fuss is about. These dolls look normal – and normal, in a Barbie context, looks decidedly weird.
I have to act. “See these Barbies,” I say, pointing at the more traditional ones. “They are really hungry. They haven’t had enough to eat. But these new Barbies” – I hold up a Fashionista – “feel much better. They’ve got strong legs, see?”
“Ohhhh,” one of them nods. I realise my explanation is not perfect: I don’t want these two telling skinnier children in the playground that they’re malnourished. But given that traditional Barbies represent the body shape of 1 in 100,000 real-life women, have a waist size 20cm smaller than a group of anorexia sufferers, and would have insufficient body fat to menstruate, I’ll take my chances.
There is no ideal way to counter the messages these impressionable young girls are absorbing about body image. I welcome the fact that Barbies now come in four body types and seven skin tones, and wear their hair in braids or Afros. Beyoncé’s stylist, Marni Senofonte, who designed those dolls, says: “I want a girl who is not necessarily small to say: ‘OK, I could wear a crop top, and I could wear jeans with big holes in and fishnets underneath it, and I am cute.’”
That’s great. But let’s not forget that the legacy of old Barbie – who in 1963 was released with a book entitled How to Lose Weight – looms large. So much so that when a five and seven year old – neither of whom have yet graduated on to being critical of their own bodies, thankfully – see a doll with a normal figure, their initial reaction was disgust.
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