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29 Nisan 2014 Salı

Agbogbloshie Accra Ghana world"s biggest digital dump ewaste

No a single understands when Agbogbloshie started. The slum city in south Ghana did not exist when the capital of the Gold Coast was moved from Cape Coast to Accra. It’s very likely the settlement began when traders began transforming store kiosks into makeshift homes, and soon a population of Ghanaians on lower incomes established a sprawling the slum, which in known to many by its nickname, Sodom and Gomorrah.


Gold Coast
Photograph: Asare Adjei

Sodom and Gomorrah has also turn out to be acknowledged as 1 of the world’s digital dumping grounds, the place hundreds of thousands of electronic waste merchandise from the west are legally and illegally processed every single yr. When outdated computers initial began arriving in west Africa, Ghanaians believed they have been sent to assist bridge the digital divide, as exporters exploited loopholes by labelling junk computers ‘donations’. But slowly tonnes of e-waste piled up on this when green location, and transformed it into a worldwide graveyard for electronic equipment.


Dumping ground
Photograph: Asare Adjei

Every day, workers clear the location through extreme heat radiating from burning computers, iPods, radios and televisions. Acrid, black smoke drifts more than the huts of the slum wasteland. The close by Korle-Bu River is now black and thick like used oil, as it carries empty computer instances towards the ocean. Fires blaze and consume the plastic material from cables, plugs and motherboards, leaving only metal behind. This is then collected and sold by the locals.


Korle-Bu River
Photograph: Asare Adjei

About 50,000 minimal-cash flow inhabitants have settled into Sodom and Gomorrah, from across Ghana. Several of the villagers locate themselves trapped in the vicious cycle of poverty, exactly where the previous and younger toil side by side. Numerous barely make adequate money from a day’s perform to cover a simple meal. Often the selection facing them is amongst paying for accommodation or meals.


Urban migrants
Photograph: Asare Adjei

Girls and children cook circuit boards to salvage the personal computer chips, which have trace amounts of gold. Motherboards and other circuitry are cooked each and every day, primarily by the women, who breathe in the poisonous fumes.


Some of the young youngsters burn previous foam on prime of computer systems to melt away the plastic, leaving behind scraps of copper and iron that they gather to promote. Some of these youngsters travelled to Accra by themselves, hoping to earn income to assist their households in the villages. Several of them are orphans or have been abandoned. Publicity is hazardous to young children, as these toxins inhibit the advancement of the brain, nervous method and reproductive technique.


Cooking circuit boards
Photograph: Asare Adjei

There are no long lasting structures in Sodom and Gomorrah, and no preparing permission is required to put up short-term structures, frequently made of wood or paper. In 2013, fire devastated the spot and numerous inhabitants have been killed. There are no water or sewerage techniques in the location.


Fire
Photograph: Asare Adjei

The UN estimates that up to 50m tonnes of e-waste is thrown away globally every year. It charges a whole lot more to effectively dispose of an outdated personal computer check in Germany than it does to send it on a container ship to Ghana. An global treaty known as the Basel convention came into effect in 1989, forbidding produced nations from carrying out unauthorised dumping of e-waste in less produced countries. However, each and every month cargo containers nevertheless arrive in Agbogbloshie, typically illegally, from nations all over the planet.


E-waste dumping
Photograph: Asare Adjei

I spoke to local individuals in Sodom and Gomorrah about their aspirations. Numerous of the kids dream of getting to be footballers, in spite of their sick wellness. Numerous of the grownups hope to find regular employment in other fields this kind of as taxi driving or cooking.


children
Photograph: Asare Adjei

Of the people I spoke with, practically all of them dreamed of escaping their surroundings to the western globe, settling into lifestyle there and 1 day owning the very same computers that they method each and every day in Sodom and Gomorrah.


Sodom and Gomorrah
Photograph: Asare Adjei

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Agbogbloshie Accra Ghana world"s biggest digital dump ewaste

6 Şubat 2014 Perşembe

CVS"s Selection To Dump Tobacco Delivers On Its Brand

Just yesterday, I invested the morning with 75 senior marketers at a key healthcare program discussing how the ideal companies provide on their brand’s positioning. This healthcare method was especially interested as it is in the middle of a rebranding energy aimed at doubling its enterprise, expanding its geographical reach, enticing individuals away from stalwart rivals and inspiring over thirty,000 employees – no tiny task for any brand.


The upshot of the discussion is that a robust, effectively-positioned brand can be the North Star for almost everything an organization does. Regardless of whether it is a new knowledge, a new item or service or a late-night buyer support experience, the greatest firms make certain that each and every consumer touchpoint is always on-brand.


Contemplate the irreverent Axe, the empowering Unique K or the unconditional personal support zealot such as Nordstrom and Zappos. You just know what is on- or off-brand, regardless of whether you are a consumer, an employee or an investor. Staples is hassle-totally free, so do not assume them to increase into massive, bulky workplace furniture. Southwest Airline’s hospitality and esprit de corps implies passengers won’t encounter class distinctions in seating and services. CVS is your destination for health and wellness please store elsewhere for tobacco. (Right after October 1, that is).


I’m including CVS to this listing right after its high-priced but cautiously considered move and February fiveth announcement. In the words of Chief Executive Larry Merlo, “We’ve come to the selection that cigarettes have no location in an environment the place healthcare is becoming delivered.”


CVS was as soon as just yet another storefront disbursing comfort items and medication, duking it out with Walgreens, Rite Support, Walmart and seven-Eleven. But over time, one thing modified — a flu epidemic and a MinuteClinic later on, CVS had embarked on a journey to transform itself into a overall health and wellness provider and spouse.


CVS recast itself as a “pharmacy innovation company” that each day is “working to make health care far better.” This is the “why” of its brand’s positioning, and the noble function of “helping folks on their path to greater health” is the “what” of its brand, its North Star.The brand shifted and the experience realigned to this North Star with crucial shop redesigns, a robust vaccination system and much more articulate pharmacists.


These moves—including this week’s discontinuation of tobacco solution sales—are on-brand with CVS’ brand purpose as properly as exactly where the nation is headed. Wellness and wellness is not a fad. A persistent U.S. population is a truth – 150 million in the U.S. ages 18 and older have at least a single continual problem, with over 70 million having two. CVS would like to aid the chronically unwell greater manage their situations and to assist the wholesome grow to be healthier. Rivals are also expanding their roles in the wellness arena: This week, Walgreens announced a partnership with GlaxoSmithKline Consumer Healthcare to launch a cost-free, Net-based mostly smoking cessation system named Sponsorship to Quit.


But the $ 2 billion decision to boldly dump tobacco sends CVS’ boldest signal of dedication to the brand and to the place it sees its long term development it’s an unprecedented move and 1 that is wickedly smart. CVS is putting its funds where its brand is, betting that this 1st mover benefit will pay off. I say “first mover” due to the fact no one genuinely owns wellness and wellness. Sixteen thousand health and wellness apps had been downloaded final 12 months. Above $ one.four billion was spent by people striving to discover a lot more about the topic. The all round group is heading to $ 1 trillion in the up coming three-five many years and the timing is right for an individual to stage in and lead the dialog and turn out to be the Amazon of health and wellness. Why not CVS?


There is significantly a lot more to this story tied to CVS Caremark’s relationships with insurers, employers and significant role in Obamacare. But the tale of brand repositioning—and the elimination of a key brand disconnect—is one that all marketers ought to take seriously. “We would constantly get the query: ‘Why do you proceed to sell cigarettes?’” says Troyen Brennan, CVS’ chief medical officer. “Because from the physicians’ and nurses’ point of view, you’re both all-in for healthcare or you’re not.”


A properly-defined, authentic brand has no less responsibility—you are both all in or you’re not. CVS is all in.



CVS"s Selection To Dump Tobacco Delivers On Its Brand